COLUMBIA, S.C. (November 4, 2025) – South Carolina Youth Soccer is excited to announce the hiring of Elizabeth Heard to our Membership Services team. In her new role, Heard will focus on improving and creating a consistent image across South Carolina Youth Soccer programming, providing member clubs with clearer assets and tools to engage with their own members as they seek to grow the sport in their regions. She will also play a critical role in the management, execution and overall strategy of our coaching education program, which recently expanded to include higher-level licensing such as the B Course, CTL-1 Course, as well as courses delivered in Spanish. Expect to see her on upcoming courses across the state. Heard joins South Carolina Youth Soccer from US Club Soccer, where she was the Senior Coordinator of Marketing & Communications. During her time at US Club Soccer, she was responsible for maintaining the organization’s online presence across nine channels and contributed to the development and execution of specific communications and marketing plans for the more than 60 leagues managed by US Club Soccer. In addition to her role with South Carolina Youth Soccer, Heard serves as the Marketing Director & Club Registrar for South Carolina Surf Soccer Club in Charleston, S.C. In these roles, she manages all internal and external marketing and communications efforts for the club, and the registration of the club’s over 800 members. She also coaches for the club. Heard graduated from the University of Georgia in 2019 with a Bachelor of Arts degree in Journalism and a minor in Sport Management. She also received a certificate in Sports Media upon graduation. She is a lifelong footballer who is excited to continue helping South Carolina Youth Soccer improve and grow the game in the state! South Carolina has seen 23% in participation growth since 2022, and we are excited to expand our team as we strive to provide a better experience in all programming for clubs, coaches, and players.